# Converting — Brand Brief (STUB)

> Greenfield. This is where the Converting brand gets defined. Everything below is
> a placeholder or TBD until decided. The prototype gallery ships brand-neutral
> (grayscale + one slate accent) until this brief is filled in.

| Field | Value |
|---|---|
| **Company / product** | Converting |
| **Domain** | converting.now (prototype at `prototype.converting.now`) |
| **Legal entity** | Little Rocket Ltd. |
| **Parent / family** | Little Rocket (alongside Relay, FirmClerk, BookingItNow, etc.) |

## Colour
**TBD.** No brand colour chosen yet. The gallery uses a neutral zinc grayscale with a
single slate accent placeholder (`--cv-accent: #3f3f46`). Do not treat the slate as the
brand colour.

## Typography
**TBD.** Defaults to `system-ui` for UI and a monospace stack for code/labels. Choosing a
typeface is a brand decision.

## Voice & tone
**TBD.** Define how Converting talks — to merchants, in-product, in marketing.

## Mark / logo
**Placeholder.** `brand/favicon.svg` is a neutral slate tile with a conversion arrow (↗).
Replace with the real mark.

## Rules
- _TBD_ — clearspace, min sizes, do/don't, usage on light/dark.

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_Fill this in, then propagate decisions into `brand/converting-tokens.css` and `index.html`._