# converting-web

Web + prototype space for **Converting** (Little Rocket Ltd.).

This repo serves two things off two branches:

| Branch | Serves | Host | Notes |
|---|---|---|---|
| `main` | `converting.now` | _(apex marketing site)_ | Currently a placeholder. |
| `prototype` | **`prototype.converting.now`** | **Cloudflare Pages** | The prototype gallery in this scaffold. Static, no build. |

The **prototype gallery** (`index.html`) is an internal staging space to show off what we're
building for Converting — brand, web, and product explorations — before they're production.
It mirrors the pattern used by `relay-creative`, `firmclerk-creative`, and
`bookingitnow-prototype`: a static card index, clean URLs via `_redirects`, deployed from a
`prototype` branch via Cloudflare Pages, and `noindex`.

## Structure

```
index.html        Prototype gallery (card index)
README.md         This file
MAINTENANCE.md    URL conventions, card workflow, deploy model
PRODUCT.md        Converting product brief
_redirects        Clean-URL redirects (Cloudflare Pages format)
brand/            Brand stubs (greenfield)
  converting-tokens.css   Neutral placeholder tokens
  BRAND-BRIEF.md          Brand brief stub
  favicon.svg             Placeholder mark
web/              Web prototypes (versioned: app-v1.html, …)
email/            Email mockups
briefs/           Design + campaign briefs
copy/  decks/  social/    Collateral
_vocab/           Locked product vocabulary (TBD)
_archive/         Superseded work
```

## Deploy

Pure static — no build step, no CI. Prototype work commits **directly to `prototype`**, which
Cloudflare Pages auto-deploys to `prototype.converting.now`. See `MAINTENANCE.md` for the full
deploy model and the one-time Cloudflare/DNS wiring.